Dear valued customers,
We closed Backerei Klackl on August 15, 2011.
We could not continue to run our bakery without either raising our prices or compromising on quality and variety. We were not prepared to do either.
For more than 250 years there’s been a bakery next to this former toll bridge. For generations, this bakery followed baker’s guild standards and offered the residents of Bad Aussee the highest quality products.
In recent times, values have changed dramatically. People buy bread from the gas station, bake-your-own dough from the freezer section, or mass produced supermarket products.
Similar to the fate of independent butchers, so it goes with independent bakers. Every consumer who buys mass produced baked goods contributes to the decline of what’s offered in our hometown.
To all our valued regular customers and seasonal visitors who have treasured our quality and service, and our employees who we consider family: We’re sorry.
There’s nothing more to do than say a quiet goodbye and disappear.
This isn’t a literal translation of the sign, but it captures the gist of it. Maybe the owners got tired of telling locals why they’d shuttered this 250 year old bakery and decided to just tell it like it is.
Support your local bakery, people, or it’s going to be nothing but Wonder Bread as far as the eye can see.