{"id":8367,"date":"2013-11-15T10:00:17","date_gmt":"2013-11-15T18:00:17","guid":{"rendered":"http:\/\/www.nerdseyeview.com\/blog\/?p=8367"},"modified":"2013-11-17T09:05:16","modified_gmt":"2013-11-17T17:05:16","slug":"social-media-fairy-tale","status":"publish","type":"post","link":"https:\/\/www.nerdseyeview.com\/blog\/2013\/11\/15\/social-media-fairy-tale\/","title":{"rendered":"Serendipity and Social Media"},"content":{"rendered":"<p>I want to yell at you about social media. I want to say things like, &#8220;Have you played your ukulele with an astronaut? No? Well, shut up then.&#8221;<\/p>\n<p>That&#8217;s not very polite, is it, and there&#8217;s no reason for you to listen to me if I talk to you like that, none at all. But it&#8217;s what I want to say to so many people who are strategizing and programming and scheduling interactions that are, at their heart, meant to be social. I want to say, &#8220;Look. Social media is social. That&#8217;s how it works best.&#8221; Some will tell me I&#8217;m wrong, that I&#8217;m not optimizing my reach or some other jargon, perhaps they will show me some statistics that indicate wild success in numbers that are, well, numbers.<\/p>\n<p>Whatever. I would like to tell you a story.<\/p>\n<ol>\n<li>I started following Commander Hadfield on social media. When he released &#8220;Is Somebody Singing&#8221; with Ed Robertson from the Bare Naked Ladies, I sort of imploded and posted to social media about my massive space crush.<br \/>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/AvAnfi8WpVE\" frameborder=\"0\" allowfullscreen><\/iframe><\/li>\n<li>The editor for AOL\/Skye &#8212; Jim Benning (who I know from writing for World Hum) &#8212;\u00a0 called me and asked if I&#8217;d be interested in sharing my &#8212; uh &#8212; enthusiasm by writing a series of letters to Commander Hadfield. Of course I said yes and we did a series of six letters, published <a title=\"Dear Commander Hadfield\" href=\"http:\/\/weather.aol.com\/tag\/Dear+Commander+Hadfield\/\">here<\/a>.<\/li>\n<li>One morning, I woke up to an email from Jim saying, &#8220;You might want to check your Twitter feed.&#8221; Commander Hadfield had responded. My feed &#8212; and my inbox &#8212; were crazy for weeks with email from friends and strangers alike, genuinely excited on my behalf.<br \/>\n<a href=\"https:\/\/www.nerdseyeview.com\/blog\/wp-content\/uploads\/2013\/05\/946080_10151381071827019_2068949566_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7714 aligncenter\" alt=\"946080_10151381071827019_2068949566_n\" src=\"https:\/\/www.nerdseyeview.com\/blog\/wp-content\/uploads\/2013\/05\/946080_10151381071827019_2068949566_n.jpg\" width=\"559\" height=\"362\" srcset=\"https:\/\/www.nerdseyeview.com\/blog\/wp-content\/uploads\/2013\/05\/946080_10151381071827019_2068949566_n.jpg 541w, https:\/\/www.nerdseyeview.com\/blog\/wp-content\/uploads\/2013\/05\/946080_10151381071827019_2068949566_n-300x194.jpg 300w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/a><\/li>\n<li>Fast forward. Commander Hadfield releases his <a title=\"An Astronaut's Guide to Life on Earth (Amazon link)\" href=\"http:\/\/www.amazon.com\/gp\/product\/0316253014\/ref=as_li_qf_sp_asin_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0316253014&amp;linkCode=as2&amp;tag=neseyvi-20\" target=\"_blank\">book<\/a>. Right about the time the publicity is hitting, I walk into the <a title=\"Book Passage\" href=\"http:\/\/www.bookpassage.com\/conference-registration\/book-passage-travel-writers-photographers-conference\" target=\"_blank\">Book Passage<\/a> store in Marin County to teach a workshop with Jim, yep, that aforementioned editor. As I&#8217;m walking in, Karen, the woman who books the events, says, &#8220;Guess who we just booked! You need to come back.&#8221; Over the course of the conference, Karen moved from &#8220;You need to come back&#8221; to &#8220;You&#8217;re going to do the interview.&#8221; Of course I said yes. And I packed my ukulele.<\/li>\n<li>There&#8217;s a guitar in the office at Book Passage. I tried to tune it because what I wanted, more than anything, was to play music with Commander Hadfield. I broke a string when I wound it too tight. I was bummed. The one thing I really wanted to do was play music with Commander Hadfield,\u00a0 but I thought, well, I&#8217;m still here, this is still happening.<\/li>\n<li>Commander Hadfield appeared, with his publicist and his lovely wife Helene. We started talking about music, and I mentioned how much I had hoped we could play together, but I&#8217;d snapped a string. &#8220;Oh, I have my guitar in the car,&#8221; he said.<\/li>\n<li>We did the <a title=\"Interview with Commnader Hadfield\" href=\"http:\/\/www.youtube.com\/watch?v=ucG71aecs5w\" target=\"_blank\">interview<\/a> for a standing room only house. In my prepared questions, I had one about music. And Commander Hadfield told us the story of his first guitar and how healthy it is for space travelers to have music in their lives, I said, &#8220;That seems like a good segue. Commander Hadfield has said he&#8217;ll play for us. He gave me a pick, but it doesn&#8217;t float, I think it&#8217;s broken.&#8221;<\/li>\n<li>And then, I got to play Rocket Man with the man one audience member called &#8220;The Best Astronaut Ever.&#8221;<\/li>\n<\/ol>\n<p>I was delighted when one of the questions that came from the audience was about social media &#8212; it was on my list, but I didn&#8217;t have time to get to it. Commander Hadfield (&#8220;Just call me Chris&#8221;) said, &#8220;Social media is social. You let people know you&#8217;re doing cool things that you&#8217;re excited about, and you invite them to join you.&#8221; It was nice to hear a guy who&#8217;s become nothing short of a social media phenomenon, an actual rock star from space, take the stance that social media should be organic. (Skip to 42.24 in the <a href=\"http:\/\/www.youtube.com\/watch?v=ucG71aecs5w\" target=\"_blank\">video<\/a> for Commander Hadfield on social media.)<\/p>\n<p>I can&#8217;t tell you what the ROI is on getting to play Rocket Man with a rocket man, I can&#8217;t tell you what that&#8217;s worth. I can&#8217;t give you engagement metrics or monitization strategies. After I interviewed Commander Hadfield, an editor friend of mine asked me this: &#8220;If someone had told you a year ago that you&#8217;d be playing music with an astronaut in a packed room, what would you have said?&#8221;<\/p>\n<p>&#8220;I&#8217;m gonna go with &#8220;No.&#8221;&#8221;<\/p>\n<p>It&#8217;s possible to see, in retrospect, the way the dots connected to make this happen. But there was also a tremendous amount of serendipity, and of social media just being social. The way I like it.<\/p>\n<p><a href=\"https:\/\/www.nerdseyeview.com\/blog\/wp-content\/uploads\/2013\/11\/IMG_20131110_134150.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8394 aligncenter\" alt=\"Rocket Man\" src=\"https:\/\/www.nerdseyeview.com\/blog\/wp-content\/uploads\/2013\/11\/IMG_20131110_134150.jpg\" width=\"570\" height=\"570\" srcset=\"https:\/\/www.nerdseyeview.com\/blog\/wp-content\/uploads\/2013\/11\/IMG_20131110_134150.jpg 720w, https:\/\/www.nerdseyeview.com\/blog\/wp-content\/uploads\/2013\/11\/IMG_20131110_134150-400x400.jpg 400w, https:\/\/www.nerdseyeview.com\/blog\/wp-content\/uploads\/2013\/11\/IMG_20131110_134150-300x300.jpg 300w, https:\/\/www.nerdseyeview.com\/blog\/wp-content\/uploads\/2013\/11\/IMG_20131110_134150-200x200.jpg 200w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<p>There&#8217;s a great interview by Jim Benning with Chris Hadfield <a title=\"Chris Hadfield: I'm a Front Man\" href=\"http:\/\/weather.aol.com\/2013\/11\/14\/interview-with-astronaut-chris-hadfield-im-a-frontman\/\" target=\"_blank\">here<\/a> and in it, he talks about how he thinks Rocket Man isn&#8217;t really about space. When I first read this, my heart dipped a little, I thought, &#8220;Oh, he doesn&#8217;t love that song like I do.&#8221;<\/p>\n<p>But two things. One, read the book because there&#8217;s a bit in there about this tune. And two, when you hear this amazing astronaut talk about there being nothing between you and the endlessness of space, well&#8230; Rocket Man is really a great song. Plus, as one of my friends said in an email to me after seeing the video, &#8220;I JUST CAN&#8217;T EVEN&#8230;.&#8221;<\/p>\n<p>A few days after I got back from California, bits of a small aircraft fell out of the sky on to my house. No one was hurt, but it was newsworthy and two camera crews came to talk with us. I opened the door to see the second crew in their Channel 4 jackets. Still in my jammies at noon (as one does) I said, &#8220;Oh, you&#8217;re here to ask about the space junk, aren&#8217;t you? Please keep the jammies out of the shot.&#8221;<\/p>\n<p>&#8220;Yeah, but since you said space junk, have you heard of that Canadian astronaut? He was in our studio yesterday.&#8221;<\/p>\n<p>I just started to laugh.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I want to yell at you about social media. I want to say things like, &#8220;Have you played your ukulele with an astronaut? No? Well, shut up then.&#8221; That&#8217;s not very polite, is it, and there&#8217;s no reason for you to listen to me if I talk to you like that, none at all. But &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Serendipity and Social Media\" class=\"read-more button\" href=\"https:\/\/www.nerdseyeview.com\/blog\/2013\/11\/15\/social-media-fairy-tale\/#more-8367\" aria-label=\"Read more about Serendipity and Social Media\"><br \/>&#8230;read more.<\/a><\/p>\n","protected":false},"author":74,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-8367","post","type-post","status-publish","format-standard","hentry","category-ukulele","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.nerdseyeview.com\/blog\/wp-json\/wp\/v2\/posts\/8367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nerdseyeview.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nerdseyeview.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nerdseyeview.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nerdseyeview.com\/blog\/wp-json\/wp\/v2\/comments?post=8367"}],"version-history":[{"count":17,"href":"https:\/\/www.nerdseyeview.com\/blog\/wp-json\/wp\/v2\/posts\/8367\/revisions"}],"predecessor-version":[{"id":8409,"href":"https:\/\/www.nerdseyeview.com\/blog\/wp-json\/wp\/v2\/posts\/8367\/revisions\/8409"}],"wp:attachment":[{"href":"https:\/\/www.nerdseyeview.com\/blog\/wp-json\/wp\/v2\/media?parent=8367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nerdseyeview.com\/blog\/wp-json\/wp\/v2\/categories?post=8367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nerdseyeview.com\/blog\/wp-json\/wp\/v2\/tags?post=8367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}